Polycell all lined up in 2010
The Polyfilla range was very complex and shoppers were defaulting to the lower value all-purpose product. Our new Polyfilla packs are clearly coloured coded with bold, contemporary illustrations to communicate usage areas and a badge device to reinforce the key product benefit.
Polycell all lined up in 2010
Our template works across the various packaging formats, giving the range consistency.
Polycell all lined up in 2010
The range is now much easier to shop, encouraging consumers to trade up to added-value formulations.
we’ve got walls and ceilings covered!
We’ve given Polycell Smoothover a dynamic new logo.
All products have stronger colour coding, simplified graphics and clearer communication of product features and benefits.
we’ve got walls and ceilings covered!
Other Polycell products in the walls and ceilings category have had a makeover. New illustrations and icons have been designed to help consumers select the correct product and finish.
Polycell problem solved!
Our design for the Polycell Problem solvers range follows the new Polycell template but the addition of bold block capitals reinforces the product functionality.
Graphic illustrations clearly show the problem areas and application methods to clarify product positioning.