a new coat for Weathershield
Weathershield exterior paints has strong brand values around trust and expertise, however, the key competitor and label alternatives had caught up in terms of product benefits. Our bright red livery has achieved instant stand out on shelf and acts as a ‘beacon’ for the category.
a new coat for Weathershield
In the gloss paints range, the bright silver reinforces the high performance formulations and the ‘total protection’ badge device communicates the key product benefits.