a brand new look for Cuprinol

The woodcare category is confusing and notoriously difficult to shop. With a consistent template across all pack shapes, our new packaging for the Cuprinol woodcare range features strong colour coding, clearer on-pack communication and graphic images to help consumers select the right product for their task.

a brand new look for Cuprinol

Our new template and colour coding works effectively across all pack shapes and sizes in the various product categories.

a brand new look for Cuprinol

Our new designs for TimberCare and Ducksback retain the look and feel of the existing packs but have increased impact on shelf.

The ‘comparative information panel’ has a simple rating system to help consumers understand the key differences in product performance.

powerful packaging

A key objective for the Cuprinol PowerPad packaging was to communicate all the great features and benefits of this revolutionary decking treatment applicator. A large application shot plus a series of icons with step by step photography help consumers understand what it's all about.