Dulux on a roll!

The innovation team at Dulux briefed DGI to help develop a range of Feature Wallcoverings - stretching the Dulux brand into other categories. We developed a brand identity, in-store merchandising system, point of sale and inspirational literature with all material designed to drive the link with the corresponding paint colours.

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a colourful solution to woodcare...

Garden Woodcare is a traditional category, historically very functional and targeting male DIYers.

DGI has worked with AkzoNobel to drive category growth, developing a communication strategy that targets female creative consumers through the Garden Shades product. We’ve created a lifestyle positioning through photography featuring garden makeovers, project ideas and step by step transformations. Continually updated to reflect current trends, this imagery is used across all communication materials including website, literature, advertising and PR.

See ‘our work’ for more Cuprinol work.

taking care of woodcare!

We worked with the Cuprinol team to develop a new livery and optimised product portfolio. Carefully targeted additions, deletions and renaming of products has resulted in a comprehensive choice with reduced complexity. This helps consumers navigate the fixture and simplifies category management for the retailer.

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Cuprinol work.